Launch Pad

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Kinetix Health Group — Launch Pad

Science doesn’t
stand still.
Neither do we.

Three chapters. One story. Everything you need to understand, talk about, and use Kinetix Health Group — in one place.

Scroll to explore

Everything you need, in one place

Our Story
Our Story & Position
The human story behind the rebrand, our market position, and the language we use to talk about it.
Read now →
Our Model
The Model & Growth Engines
The Communication Model, AI across the model, and Growth Engines as the operating system behind how Kinetix works.
Read now →
Brand Toolkit
Show Up Branded
LinkedIn banners and Teams call backgrounds — download what you need, whenever you need it.
Read now →
Sales Resources
Sales Resources
Tools for the consultative selling model — starting with how to build a 3-Option Roadmap.
Read now →
FAQ
Questions, Answered
Growth Engines, delivery, resourcing, and rollout — the most common questions since launch.
Read now →
For Internal Use Only

Our Story & Position

Why Kinetix
Health Group

The human story behind the rebrand, our market position, and the language we use to talk about it — everything in one place.

“The whole is more than the sum of its parts.”

Aristotle

Why Kinetix Health Group, why now

One identity. Carried forward from two.

MCE and NexGen each built something real — scientific expertise, sharp strategic thinking, creative work that landed, and client relationships built on trust. Two agencies, two names, one shared belief: complex science deserves to be communicated clearly. Kinetix Health Group is that belief given one name.

A clearer identity
One brand for the combined business — so the market sees one team instead of two histories.
Shared strengths
The expertise across both businesses carried forward — additive, not chosen. No legacy left behind.
A stronger presence
A more differentiated, innovative and strategic partner for clients navigating a changing Medical Affairs landscape.
What this means for you

The name is changing.
The foundations remain.

A new brand brings the obvious changes: a new name, a new look, a clearer way to describe who we are. What matters more is what doesn’t change.

What changes
Our name and visual identity
The shared story for the combined business
How we describe who we are
How we show up as one team in the market
What stays constant
Scientific rigour — central to how we think, write and deliver
Quality of work — protected across every client engagement
Client relationships — trust already built does not reset
Strategic thinking — core to solving complex challenges
Creative execution — making complex science clearer
The story behind the mark

Our new identity

The Kinetix mark is built from science. Literally.

The logomark didn’t begin on a design board. It began with a letter — the K of Kinetix — broken into a dotted structure representing cells, molecules, biomarkers, and data points. Those dots separated and expanded into a system of circles, signalling growth and forward progression. The circles wrapped around a sphere, adding depth and motion: orbiting energy, the kinetic idea behind the name itself.

Three things live inside the mark simultaneously. The expanding cluster reads as growth and progression. A subtle letter K sits inside the form. And the circular arrangement signals interaction and connection between ideas, people, and information — precisely what medical communications does.

Download Brand Guidelines PDF — visual identity, tone of voice, approved assets

New name. Shared strengths.

One clearer story.
Built from exactly what got us here.

This isn’t starting over. It’s bringing two strong track records under one name.

Our position

“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.”

Al Ries & Jack Trout — Positioning: The Battle for Your Mind, 1981

The market problem

From fragmented to integrated
Medical Communications.

Medical Affairs teams have never had more data, more content, more channels or more technology. But more activity does not automatically mean more impact.

Communication is still often fragmented

Scientific data goes underused. Content sits disconnected from strategy. Platforms operate in silos. Teams struggle to know whether communication is landing.

The architecture that connects it

In most organizations the ingredients are already there. What’s usually missing is the architecture that connects those ingredients into one coherent system.

From fragmented communication to integrated Medical Communications

We diagnose the real challenge, frame the scientific narrative, create content built for how it will be used, enable the teams who deliver it, and measure whether it’s landing.

Our position

“Kinetix helps Medical Affairs turn complex science into clear, connected and measurable communication.”

This is the story to remember. Not just a slogan — it’s how we work, in every conversation and every piece of work we deliver.

The language to use

The moment it comes up.

The aim isn’t to memorize a script. It’s to recognize the moment and already know what to say.

When someone asks “what’s actually different?”
“We’re not just producing more content — we’re connecting diagnosis, narrative, enablement, engagement, and measurement into one system. That’s integrated Medical Communications.”
When someone says “isn’t this just a rebrand?”
“The name is the visible part. Underneath it is a proprietary Communication Model we’ve built over years — that’s what’s actually new.”
When you’re asked “so what do you actually deliver?”
“Clear scientific narratives, confident dialogue with HCPs, connected engagement across channels, and impact you can actually measure.”
When you need a clean way to close
“From Evidence to Impact.” — the anchor line, always available.

Our tagline

MedComms for Pharma.
From Evidence to Impact.

Evidence to Impact. Delivered.

Employee tipsheet

Everything you need to talk about it, confidently.

Key messages and the answers to the questions you’re most likely to get from colleagues, clients, and industry contacts.

The market has shifted
Medical Affairs organizations are moving from fragmented content production toward integrated communication systems that connect narrative, enablement, engagement, and measurement. Kinetix Health Group is built specifically for that shift.
A framework we haven’t seen another agency publish
Our five-layer Communication Model — Diagnose, Narrative, Enablement, Engagement, Intelligence — is a structured approach to integrated Medical Communications. It’s what separates us from agencies that still operate primarily as content production shops.
Everything carries forward
The people, the expertise, and the work in progress all continue without interruption. What changes is the name, the brand identity, and the clarity of our positioning.
Nothing about your role, your team, or reporting lines changes because of this. This is a marketing and capability shift — and it means being part of an approach to Medical Communications that hasn’t been built quite this way before, with a documented model and Growth Engines designed to help you deliver more value than the old structure allowed.
The name, the brand identity, and the strategic positioning. The team is the same and ongoing projects continue — this isn’t an overnight change to who we are or what we do, but you’ll see a gradual evolution in our positioning and capabilities over time.
Medical Communications is at an inflection point. Most organizations still run content models built for a different era — disconnected assets, activity-based reporting, no coherent system connecting scientific narrative to measurable impact. Kinetix Health Group is positioned to address that gap directly, with a proprietary model and a clear point of view on where the field is heading.
Kinetics is the science of motion and force. The name captures what we do — get scientific knowledge moving through organizations, from evidence to narrative to behavior change.
Point them to the announcement page for the full story. For a quick answer: “Kinetix Health Group is the new name for the team you already work with — brought together from MedComms Experts and NexGen Healthcare Communications under one name and one model. The team and your work continue as normal.” For anything more detailed or sensitive, flag it to your account lead first.
No. The name is the external signal of a strategic repositioning — a proprietary Communication Model, an expanded scope of what we offer, and a formal claim to the Integrated Medical Communications category. The rebrand is the announcement; the work behind it has been underway for years.

One position. Everywhere.

The more consistently we
use this language, the stronger we become.

Every client conversation, proposal, and external touchpoint is a chance to tell the same story.

Next
Our Model — The Communication Model & Growth Engines

Our Model

The Model &
Growth Engines

The Communication Model, AI across the model, and Growth Engines as the system behind how Kinetix delivers for clients.

The Kinetix Communication Model

Five connected pillars.
One operating system.

The Kinetix operating principleThe position tells the market what we stand for. The model shows how we deliver it.

Diagnose

What it means: Understand the real audience, system, or communication problem before creating anything.

Why it matters: Skipping this is why so much content underperforms — it solves the wrong problem, beautifully. Every engagement starts here, not with a content brief.

Narrative

What it means: Turn complex evidence into clear, audience-specific scientific stories.

Why it matters: The best data in the world doesn’t move anyone if it isn’t translated into a story they can actually use in their own work.

Enablement

What it means: Equip the teams having the real conversations — MSLs, Medical Affairs, client teams — with confidence and consistency.

Why it matters: A great narrative that only lives in a slide deck never reaches anyone. It has to travel through people, and people need to be ready to carry it.

Engagement

What it means: Activate connected engagement ecosystems across every channel HCPs actually use.

Why it matters: Disconnected channels mean the story resets every time someone switches from email to a congress booth to a rep visit. Connected engagement compounds instead.

Intelligence

What it means: Measure what’s landing, and feed that insight back into the next cycle.

Why it matters: Without this stage, the model is just a nice diagram. Intelligence is the loop that makes the other four pillars keep getting better every time we run them.

Every Growth Engine runs through all five of these pillars, end to end — none of them is limited to just one.

Growth Engines

The model, made repeatable.

A Growth Engine is a scalable combination of capabilities that solves a recurring industry problem in a repeatable and defensible way. Every Growth Engine runs through all five pillars above, end to end — Diagnose, Narrative, Enablement, Engagement, Intelligence. What changes engine to engine is the client problem and channel, not which pillars are used.

MedComms for Pharma

From Evidence
to Impact.

The Communication Model explains how Kinetix moves from evidence to impact. Growth Engines show how we make that repeatable, scalable and measurable for every client we work with.

Next
Brand Toolkit — Assets to show up branded

Brand Toolkit

Show up as
Kinetix Health Group.

Branded assets for LinkedIn and Teams — download what you need, whenever you need it.

Show up branded

Everything you need to look the part.

Branded LinkedIn banners and Teams call backgrounds, ready to download and use whenever you want to show up as Kinetix Health Group.

LinkedIn banner.

Update your LinkedIn cover photo — pick whichever tone fits your profile.

LinkedIn banner — Green
Green
Download ↓
LinkedIn banner — White
White
Download ↓

Teams call backgrounds.

Office-style scenes in sharp or soft-blur, plus simple brand backdrops. Download the one you like, then follow the quick setup below.

Photo-style

Office shelf — Sharp
Office shelf Sharp
Download ↓
Office shelf — Blurred
Office shelf Blurred
Download ↓
Moss wall — Sharp
Moss wall Sharp
Download ↓
Moss wall — Blurred
Moss wall Blurred
Download ↓
Living wall — Sharp
Living wall Sharp
Download ↓
Living wall — Blurred
Living wall Blurred
Download ↓
Reading nook — Sharp
Reading nook Sharp
Download ↓
Reading nook — Blurred
Reading nook Blurred
Download ↓

Brand

Light background
Light
Download ↓
Dark background
Dark
Download ↓
Pattern background
Pattern
Download ↓

MedComms for Pharma

From Evidence
to Impact.

Show up as Kinetix Health Group, everywhere you show up.

Sales Resources

Tools for the
Consultative Sell.

Practical resources for how we scope, price, and present to clients — starting with the 3-Option Roadmap.

3-Option Roadmap

How to build one that actually works.

Four steps, each with a principle and real examples. Go through all four, then download the roadmap template.

Title

Name the transformation, not the deliverable. If a client could picture the same words on an internal project tracker, it’s deliverable language — rewrite it.

✕ Don’t
“Digital Engagement Strategy & Implementation Plan”
✓ Do
“Turning Scientific Content into Measurable HCP Engagement”

Desired Future State

Describe the client’s dream scenario — not the actions we’ll take to get there. Fixed shape: current state (≤1 paragraph) → why it matters now → the actual desired future state. No “we will” anywhere in this section — that’s the roadmap slide’s job.

✕ Don’t
“We will create modular content and launch a multi-channel campaign to increase engagement.”
✓ Do
“HCPs consistently discover and act on the science that matters most to their patients — without hunting for it.”

Pricing Structure

Each option answers a different budget question:

  • Option 1 — “What can we do for the budget you have available?” Complete and valuable on its own, not stripped down.
  • Option 2 — the sensible middle ground, roughly 1.5–2x Option 1. This is the one we actually expect chosen.
  • Option 3 — “What would we do if we could ask for any budget?” Roughly 1.5–2x Option 2. Our anchor — we don’t expect it to be picked, but it must be genuinely valuable so Option 2 looks reasonable by comparison.
✕ Don’t
Option 1 deliberately hobbled to force an upgrade; Option 3 padded with filler just to inflate the number.
✓ Do
Option 1 fully complete and useful on its own; Option 3 a genuine scope a well-funded client could actually choose.

Building the Options

Diversify by approach, not by volume. Build in whole Kinetix Communication Model pillars — Diagnose, Narrative, Enablement, Engagement, Intelligence — never a fraction of one. Each option gets complete pillars, or none.

✕ Don’t
Option 1 = 5 content assets, Option 2 = 8, Option 3 = 12. Or: half the Diagnose work in Option 1, the rest in Option 2.
✓ Do
Option 1 = Diagnose. Option 2 = Diagnose + Narrative. Option 3 = Diagnose + Narrative + Engagement — each pillar appears whole, or not at all.
Download

3-Option Roadmap.

3-Option Roadmap Template
The consultative selling deck — title, desired future state, and the three-option pricing structure.
Download Template
Reintroduction Program

Pass the Baton.

The full playbook for the Client & Prospect Reintroduction Program — email templates, meeting guide, discovery prompts, objections & FAQ, and the leaderboard.

Client & Prospect Reintroduction Program
Reintroduction emails, the 30-minute meeting guide, discovery prompts, objections & FAQ, Salesforce tracking steps, and the Pass the Baton leaderboard.
Open the Program

Consultative Selling

Sell the outcome.
Not the deliverable.

The roadmap works because it answers the client’s question, not ours.

FAQ

Questions,
Answered.

Everything that’s come up since Chapter 3 — Growth Engines, delivery, and rollout. You don’t need to have any of this memorized.

Client Conversations & Growth Engines

Questions about Growth Engines and positioning: questions@kinetix-health.com. Questions about contracts and billing: Finance.

To give us a more consistent and credible way to solve recurring client problems. Right now, when a client has a challenge, we usually scope and price a custom project from scratch. That works, but it means we’re starting from scratch each time, quality and approach can vary, and it’s hard to demonstrate impact in a repeatable, measurable way. A Growth Engine is a defined system for a problem we know comes up again and again, built from work our teams already do. Over time, our best thinking on each recurring problem gets captured in a reusable form, so we deliver it more consistently, price it more confidently, and measure the results more clearly. That’s better for clients and better for us.
Nothing about what we deliver at our core is changing. What’s changing is how we describe that work, and the AI-enabled tools we’re building into the process underneath. Commercial work continues unaffected. Medical Affairs is where most of our work comes from and has been the source of most of our business historically — think of it as focus, not a limit on scope.
You don’t need to lead with them. If a client has seen the website and asks, here’s a plain description: a Growth Engine is our way of packaging the work we already do around a problem we see repeatedly in Medical Affairs, so we solve it more consistently and measure the results more clearly. The four on the website — Digital Engagement Accelerator, MedInfo Catalyst, Field Medical Navigator, and Scientific Momentum — reflect real challenges we’ve solved for clients. They’re not new services; they’re a new way of describing and delivering what we already do. If a client wants to explore one, note their interest and flag it to questions@kinetix-health.com. Pricing and formal scoping will be available later this year.
No margin target yet. Pricing is being worked on as part of the 90-day planning process (starting week of August 17), which will set pricing, delivery process, and training. Current pricing and rate cards don’t change. Target: all Growth Engines are formalized by end of 2026; we won’t sell an engine to a client until we’ve set its price and worked out how we deliver it.
Nothing is being withdrawn and no client is required to buy anything new. Core deliverables continue exactly as scoped. A Growth Engine is simply a way to package work we already do around a problem the client already has. Where a client wants a single deliverable, we deliver it as we have.
Yes. Two 2025–2026 surveys of 100+ pharma and biotech professionals both found proving measurable impact is the biggest problem people report. That’s the gap Growth Engines address. Send any client reaction, positive or negative, to questions@kinetix-health.com.
The examples on the website represent real problems we solve for clients every day. Digital Engagement Accelerator, MedInfo Catalyst, and Field Medical Navigator are each built from work our teams already deliver. Scientific Momentum involves the great work in-flight from the Data Solutions team. What the website shows is how we’re starting to package and describe that work in a more consistent way. Pricing and formal program structures will follow later this year. If a client expresses interest in one, note it and send to questions@kinetix-health.com.
We haven’t set prices for the engines yet. If a client wants to move forward on the underlying work, scope and price it as you normally would for that type of project. If they’re specifically interested in a packaged Growth Engine program, let them know we’re finalizing the details and will be in touch when it’s ready. Flag their interest to questions@kinetix-health.com so we can follow up directly.
Both terms describe how a client engages us, not a change to your team. Execution: we run the program. Capability: we build the client’s ability to run it. If you’re not sure how your account fits, have that conversation with your account lead before it comes up with a client. If a client raises it directly, defer to your account lead.
An updated W9 (for US accounts) is not needed. Forward the request to Finance. For context: our legal entities are not changing, so the legal name and EIN on the W9 stay the same, and existing contracts do not need to be updated right now. “DBA Kinetix Health Group” is added to new MSAs and SOWs only, with additional guidance issued from Finance in the coming weeks.
How We Deliver

Questions about delivery and resourcing: Lauren Godwin. Questions about the Kinetix Communication Model: questions@kinetix-health.com.

For what the engines are built from, yes. Every engine assembles capabilities we already deliver. Where an engine needs something we don’t currently have, we’ll identify it during the 90-day planning process. The answer will involve investing in our people, whether that means hiring, training, or partnering. We don’t have specifics yet and will share more as it becomes clear.
Today: Client Partnerships/Sales writes the first description of the client’s problem in conjunction with our Strategy team. Scientific Services challenges it and checks it holds up. Formal ownership hasn’t been assigned yet, and that’s intentional — it will be defined as part of the 90-day planning process. No role or responsibility changes are happening in the meantime.
Same as today, in Kantata, against existing job codes. Genuine scope expansion follows the normal out-of-scope change process. How time and budget will be handled for any packaged Growth Engine programs will be defined before any of them are sold to clients.
Yes. Guides and templates will come from the delivery planning work, and AI-enabled tools will come from the tech integration work. Both are targeted for delivery by end of 2026. Nothing is expected of you before then.
Not yet. The model was defined first so the mapping has something to map to. Running our highest-volume deliverables through Diagnosis, Narrative, Enablement, Engagement and Intelligence, and comparing the output to what we shipped, is happening during the 90-day planning process. The teams who work on those deliverables most closely will be involved when we get there.
Right now it’s a shared internal model and common language for how we describe what we do. It’s not yet something we present to clients directly. In the future, it will be the foundation that packaged Growth Engine programs are built on.
Rollout & Creative

Who to ask: brand Office Hours for assets and decks, Calum / IT for systems and sign-in.

No action required with clients on Growth Engines yet. Use the templates on the Brand Toolkit page for client conversations from August 3. Fuller training on the Kinetix Communication Model and Growth Engines is planned before any client rollout.
Core capabilities — publications, med ed, congress, omnichannel, MSL, medical content — stay exactly as they are. What changes is how we describe it: when a client asks what we do, the answer starts with the problem they have, not the document we produce.
No. This isn’t a reorg. It’s a shared model and vocabulary for work we already do, so we describe it the same way everywhere.
Rebuild on the Kinetix template rather than recoloring the old deck. The template runs on master slides, so if you build on those (e.g., pasting individual slide content as “destination theme”) the branding takes care of itself. Three rules cover most cases: use only the defined palette and add no colors outside it; use Aptos for anything external or editable (client pitches, external decks, all MS Office documents); and cut words, because fewer words on a slide make a stronger slide. Templates and brand guidelines are on the Launch Pad. Bring specific decks to brand Office Hours.
Growth Engines, positioning and the model: questions@kinetix-health.com
Delivery and resourcing questions: Lauren Godwin
Brand assets, templates and decks: Jee, or attend brand Office Hours
Contracts, W9, remit-to and banking: Finance
Email, logins and systems: IT
Your role, team or career: P&C

If your question isn’t covered anywhere above, send it to questions@kinetix-health.com — that’s the catch-all for anything not yet answered here.

Still building this together

You don’t need
to know it all yet.

This FAQ will keep growing as the 90-day planning process answers more of it.